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Register your business name (New Business Checklist)

If, like many small business owners, you form a sole proprietorship or a partnership and choose to give your business a name other than your own, you may have to register the fictitious name with your county, city, or state. The bureaucratic term for creating a fictitious name is "Doing Business As," or "DBA," for short. Many jurisdictions require you to publish your DBA in the local paper. Because a corporation is considered a separate entity from its owners, this regulation typically doesn't apply to a corporation doing business under its own corporate name, or to professional partnerships practicing under a partnership name. Check with your city or town hall or your local chamber of commerce for requirements. Also check with your state government.

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