Describe the business and its goals.
Discuss the business entity (sole proprietorship, partnership,
List the skills and experience you bring to the business.
Discuss the advantages you and the business have over your competitors.
Discuss the products or services your offer.
Identify the customer demand for your product/service.
Identify your market, its size, and locations.
Explain how you plan to advertise and market your product/service.
Explain the pricing strategy.
Explain the source and amount of initial equity capital.
Develop a monthly operating budget for the first year.
Develop an expected return on investment and monthly cash flow for the first
Provide projected income statements and balance sheets for a two-year
Discuss your break-even point.
Explain your personal balance sheet and method of compensation.
Discuss who will maintain or advise you on your accounting records and taxes
and how the records will be kept.
Provide "what if" statements that address alternative approaches
to any problem that may develop.
Explain how you will manage the business on a day-to-day basis.
Discuss hiring and personnel procedures.
Discuss insurance, lease or rent agreements, and issues pertinent to your
Account for the equipment necessary to produce your products or
Account for production and delivery of products and services.
Summarize your business goals and objectives.