There are a few other sources of equity funding worth mentioning. But
remember, when you open your company to outside investment, you also open it to
some degree of outside control. The more money you get from the outside, the
less control you'll retain.
Getting capital from a venture capitalist is extremely difficult, but it is
possible. Venture capital firms generally look for entrepreneurs with unique
ideas that can't easily be replicated. They're interested in businesses
that are relatively cheap to start and that can quickly grow to be
multi-million dollar corporations that offer public stock.
Angel investors are private individuals who invest money in businesses. Like
venture capitalists, they're hoping to get a large return on their
investment. Unlike venture capitalists, they may be willing to offer you money
without imposing so many conditions.